How Do Crypto Advertising Services Work?

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Crypto advertising services help cryptocurrency projects, exchanges, wallets, and related businesses promote their products or services to a targeted audience. These services offer specialized tools, platforms, and strategies designed for the unique needs and regulatory challenges of the crypto industry. Here’s how crypto advertising services typically work:

Platform Selection and Setup​

To begin advertising, businesses must choose a suitable platform that allows crypto ads. Since many mainstream platforms (like Facebook and Google) have restrictions on crypto advertising, businesses often turn to crypto-specific ad networks or crypto-friendly mainstream platforms. Popular choices include:

7Search PPC: A crypto ad network with various targeting options.
Coinzilla: A service that allows ads on crypto-related websites.
AdEx Network: A blockchain-based decentralized advertising platform.

Ad Creation and Format Selection​

Crypto advertising services offer different types of ad formats to suit the specific needs of the campaign. Common formats include:
Banner Ads: Image-based ads displayed on websites and apps.
Display Ads: Text or image ads shown on third-party websites or within apps.
Native Ads: Sponsored content integrated into news articles or blogs.
Video Ads: Short video clips that explain the crypto project or service.
Interstitial Ads: Full-screen ads that appear at natural pauses in apps or websites.