How do social apps marketing and social media marketing differ ?

[stevehawk]

Social apps marketing and social media marketing are closely related but have distinct differences. Both aim to engage users and promote products or services through digital platforms, yet their focus and approach vary.

Social Apps Marketing:​

Social apps marketing focuses specifically on promoting mobile applications within social platforms. This type of marketing targets users through ads on social apps like Facebook, Instagram, TikTok, and Snapchat. The key goal is to drive app downloads and user engagement within the app. This approach leverages tools such as a social ad network to distribute ads across multiple apps seamlessly.

CPM (Cost Per Mile) and PPC (Pay-Per-Click) models play a crucial role in social apps marketing. CPM focuses on maximizing impressions and brand visibility by showing ads to a broad audience, while PPC charges advertisers only when users engage with the ad, such as by clicking a link to download the app.

Ad formats like native ads blend seamlessly into the social app environment, making promotions feel more organic. Video ads are also widely used, especially since video content is highly engaging and effective in capturing attention. Through social advertising, marketers can reach users directly on their mobile devices, increasing the likelihood of app engagement.

Social Media Marketing:​

On the other hand, social media marketing involves promoting a brand, product, or service across social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It focuses on brand awareness, customer engagement, and driving traffic to websites rather than app installs.
This type of marketing often involves content creation, community management, influencer partnerships, and organic engagement strategies. Ads are also used but tend to focus more on building a community around the brand rather than directly promoting app downloads.

Conclusion:​

While both social apps marketing and social media marketing use similar tools like PPC, CPM, and social ad network, the former is app-centric, focusing on driving installs and in-app engagement, whereas the latter emphasizes brand growth and audience interaction across various social platforms.