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The impact of the metaverse and its inevitability
The metaverse is a reality in which anything is possible. Therefore, it is almost certain that the metaverse of Meta is not the only one that is proposed as a new world to revolutionize our lives.
The metaverse is a virtual environment that offers its users the opportunity not only to create experiences, but also to interact with people from all over the world. And while many still don't understand it, it's not a new concept . For decades, we have come to rely on similar adaptations centered on commerce, social interactions, and unique interpretations of personal expression.
Which leads us to ask ourselves, is the metaverse inevitable? Many technology experts assure that it is the way in which commerce, communication and interaction, among others, will evolve through technological and innovative tools that will facilitate behaviors that human beings have been repeating for years, from a new perspective; while others affirm that it is the future of the internet or the democratization of virtual reality and augmented reality .
In recent years we have seen this new platform go from a theory to a reality in which large companies, brands and experts have invested and for which they have opted. And despite of Metaverse Store Development Company the fact that there is still a long way to go, more and more businesses, stores, products and services aim to increase their digital presence by also appealing to virtual, visual and digital resources that will increase exponentially in the coming years.
Brands like Microsoft , with its "Office of the future", Spotify with "Spotify Island", among others, have been some of the well-known names that have set their sights on this risky bet. But this does not stop here; As a consequence of the projection and the future that many see on this platform, companies have also been born that seek to provide people, companies, organizations and groups with the ability to monetize, evolve and prosper in the metaverse.
One of these is Landan , a Colombian company based in Medellin, which seeks to take advantage of the collective growth of virtual worlds by making them more interactive, accessible and easier to navigate and reward creativity and social interaction, governed by a system of shared values that it benefits both founders and users. All this through the use of centralization and decentralization networks that substantially reduce security risks based on blockchain .
Additionally, on Wednesday, January 4, the CES (Consumer Electronics Show) began in Las Vegas, Nevada, in which the metaverse is one of the hot topics, since Meta will allow exclusive users to see a preview of what Oculus will be. Quest , the most recent virtual reality viewer launched by this company to continue convincing its public of the strength with which the metaverse is coming, proposals for the decentralization of the Internet to direct it towards its democratization, a Web3 with mixed reality components, advances in blockchain, the future of cryptocurrencies and much more.
All of the above confirms that the metaverse is a reality , in which it is possible not only to create businesses, but also to hold work meetings , interact with people wherever they are personally or through networking , create communities with virtual currencies. that are equivalent to money, flying cars and much more, but this does not exclude that the metaverse of Meta is the only one that is proposed, depending on the success it has, it is possible that strong competitors will come to light seeking to offer their own metaverse to benefit.
The metaverse is a tribal place, it's a social place. Brands that want to reach their consumers massively must create topics of interest that make these “tribes” want to go to their virtual world, and then create activities so that users want to return. Companies can create events with famous singers, athletes, actors, wherever their brand is present. At these events it is easy to create digital assets that can be sold during the activity. That way, the person who attends the event becomes a brand ambassador.
The metaverse is also used to learn:
Another great metaverse opportunity for companies is learning. At a time when the business world is experiencing a major crisis in attracting talent, the metaverse today allows people to be trained at scale and more effectively in the skills that are needed. A three-dimensional workout is much easier to remember. Studies show that we retain 50% of what we hear and see two weeks later, while reading we remember 10%. Instead, we retain 90% of what we say and do. This is why immersive learning is so important.
The metaverse allows today to automate training and increase scalability. Likewise, Metaverse Token Development Company also gives organizations the ability to obtain objective insights about the level of progress and the needs of their collaborators. The metaverse is also useful for training the so-called "soft skills", which in these times rather correspond to "power skills". Everything related to diversity and inclusion, leadership, management, among others.
With this new way that Web 3.0 offers to share data, companies must promote a simple and intuitive experience, while ensuring security. Organizations must assess today what the metaverse will mean for their customers and partners, what their new forms of engagement will be, and how they can find a presence in this new space that truly represents their business values and purpose.
As physical and digital realities blend, our worlds will multiply. We will create new spaces where people learn, socialize and be entertained. And as people jump between these worlds—because it's not one or the other—opportunities will proliferate, fueling new business growth.
The metaverse is a reality in which anything is possible. Therefore, it is almost certain that the metaverse of Meta is not the only one that is proposed as a new world to revolutionize our lives.
The metaverse is a virtual environment that offers its users the opportunity not only to create experiences, but also to interact with people from all over the world. And while many still don't understand it, it's not a new concept . For decades, we have come to rely on similar adaptations centered on commerce, social interactions, and unique interpretations of personal expression.
Which leads us to ask ourselves, is the metaverse inevitable? Many technology experts assure that it is the way in which commerce, communication and interaction, among others, will evolve through technological and innovative tools that will facilitate behaviors that human beings have been repeating for years, from a new perspective; while others affirm that it is the future of the internet or the democratization of virtual reality and augmented reality .
In recent years we have seen this new platform go from a theory to a reality in which large companies, brands and experts have invested and for which they have opted. And despite of Metaverse Store Development Company the fact that there is still a long way to go, more and more businesses, stores, products and services aim to increase their digital presence by also appealing to virtual, visual and digital resources that will increase exponentially in the coming years.
Brands like Microsoft , with its "Office of the future", Spotify with "Spotify Island", among others, have been some of the well-known names that have set their sights on this risky bet. But this does not stop here; As a consequence of the projection and the future that many see on this platform, companies have also been born that seek to provide people, companies, organizations and groups with the ability to monetize, evolve and prosper in the metaverse.
One of these is Landan , a Colombian company based in Medellin, which seeks to take advantage of the collective growth of virtual worlds by making them more interactive, accessible and easier to navigate and reward creativity and social interaction, governed by a system of shared values that it benefits both founders and users. All this through the use of centralization and decentralization networks that substantially reduce security risks based on blockchain .
Additionally, on Wednesday, January 4, the CES (Consumer Electronics Show) began in Las Vegas, Nevada, in which the metaverse is one of the hot topics, since Meta will allow exclusive users to see a preview of what Oculus will be. Quest , the most recent virtual reality viewer launched by this company to continue convincing its public of the strength with which the metaverse is coming, proposals for the decentralization of the Internet to direct it towards its democratization, a Web3 with mixed reality components, advances in blockchain, the future of cryptocurrencies and much more.
All of the above confirms that the metaverse is a reality , in which it is possible not only to create businesses, but also to hold work meetings , interact with people wherever they are personally or through networking , create communities with virtual currencies. that are equivalent to money, flying cars and much more, but this does not exclude that the metaverse of Meta is the only one that is proposed, depending on the success it has, it is possible that strong competitors will come to light seeking to offer their own metaverse to benefit.
The metaverse is a tribal place, it's a social place. Brands that want to reach their consumers massively must create topics of interest that make these “tribes” want to go to their virtual world, and then create activities so that users want to return. Companies can create events with famous singers, athletes, actors, wherever their brand is present. At these events it is easy to create digital assets that can be sold during the activity. That way, the person who attends the event becomes a brand ambassador.
The metaverse is also used to learn:
Another great metaverse opportunity for companies is learning. At a time when the business world is experiencing a major crisis in attracting talent, the metaverse today allows people to be trained at scale and more effectively in the skills that are needed. A three-dimensional workout is much easier to remember. Studies show that we retain 50% of what we hear and see two weeks later, while reading we remember 10%. Instead, we retain 90% of what we say and do. This is why immersive learning is so important.
The metaverse allows today to automate training and increase scalability. Likewise, Metaverse Token Development Company also gives organizations the ability to obtain objective insights about the level of progress and the needs of their collaborators. The metaverse is also useful for training the so-called "soft skills", which in these times rather correspond to "power skills". Everything related to diversity and inclusion, leadership, management, among others.
With this new way that Web 3.0 offers to share data, companies must promote a simple and intuitive experience, while ensuring security. Organizations must assess today what the metaverse will mean for their customers and partners, what their new forms of engagement will be, and how they can find a presence in this new space that truly represents their business values and purpose.
As physical and digital realities blend, our worlds will multiply. We will create new spaces where people learn, socialize and be entertained. And as people jump between these worlds—because it's not one or the other—opportunities will proliferate, fueling new business growth.