Is Van Heusen entering the Metaverse?

[Mathew Wade]

Fashion will always have a place in NFT marketplaces for digital collectibles and, consequently, the Metaverse. And Van Heusen is right up there when it comes to adoption. Collaborating with Indian pop band “When Chai Met Toast” and Paytm Insider, the fashion brand ventures into the Metaverse with a musical concert titled MetaPlay on February 2nd! And here’s the kicker! Fans can dress up their avatars in stunning clothing making the experience one to remember.

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