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A premium video-on-demand service is a monetization model for visual media distribution in which an OTT provider offers first access to content.
By paying more, users can access new video titles sooner. Alternatively, they can wait until it's cheaper and more widely available later.
A PVOD strategy was used by Disney+ when Mulan was released. In the first three months after its release, Disney+ made the film available only to premium access subscribers. Subscriptions to the film became free after that three-month window ended.
By paying more, users can access new video titles sooner. Alternatively, they can wait until it's cheaper and more widely available later.
A PVOD strategy was used by Disney+ when Mulan was released. In the first three months after its release, Disney+ made the film available only to premium access subscribers. Subscriptions to the film became free after that three-month window ended.
